Clean beauty brands are here for the long haul. Every other day, a new aesthetically pleasing brand comes across our feed alongside a photo of dewy skin or barely-there makeup. To be honest? We aren’t mad. Skincare is self-care in its truest physical form and thanks to innovative brands, it’s just getting more attainable. Give us all the dewy skin!! And hand-in-hand with clean beauty is sustainable skincare. But what does it all mean, really? We’ll get into it. {above photo via Summer Fridays}
What’s to love:100% PURE isn’t just their name. Or just their ingredient list. 100% PURE is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE is so important. They strive to live with compassion, kindness, and empathy; to be environmentally sustainable, and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.
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